Acacia Africa sees change in consumer needs
Tour Operators, by E-TA Staff
A new segment of customers are reportedly boosting the sales of Acacia Africa. The operator claims to have been introduced to a new type of customer all through recession. This is the kind of customer who wanted to experience something ‘rawer’. With the economy hitting the rock bottom, the tour operator profited from bookings outside the usual core market – older nomads, luxury adventurers and families opting to cut back on their travel plans, explained Heath Ashcroft, marketing director at Acacia Africa.