May 18, 2012
NEWS
News, Business Travel in Africa
Johannesburg attracts business travel events worth in excess of US$ 28.5
By: forimmediaterelease.net | May 26,2011
Johannesburg
(Forimmediaterelease.net) The Johannesburg Tourism Company’s Convention & Events Bureau (CEB) is delighted to announce a string of successful bids awarded, with estimated economic benefit to the city of more than US$28.5 million.
South Africa was chosen as the suitable destination to host the 59th CIC General Assembly in 2012 due to its unique wildlife ranching model, demonstrating its international leadership in sustainable use.
2012 is not just a routine CIC General Assembly, but one which will make Africa, the focal point, enhancing the view that South Africa as a BRICS (Brazil, Russia, India, and China) member is truly the “Gateway to Africa." As such, Johannesburg is the ideal destination for the conference.
Johannesburg is in fact claiming its share of the meetings industry, as 2012 will be another busy year for the city. In addition to the 59th CIC General Assembly, the city will also host the International Small Business Congress and the Europe Africa Business Summit.
Following Johannesburg’s successful hosting of the 2010 FIFA World Cup™, the city was awarded the bid to host the World Anti-Doping Congress in 2013 – demonstration of FIFA’s confidence in Johannesburg’s ability to host events of any stature.
Another milestone for Johannesburg was to be chosen as the host destination for the 18th Agility World Championships (AWC), an annual event of the Federacion Cynologique Internacional. Johannesburg will be hosting this event in 2013 in association with the Kennel Union of Southern Africa (KUSA), the first time this event will be held outside Europe.
In 2014, Johannesburg will host the 21st General Meeting of the International Mineralogical Association, which will see some 1,700 delegates spending 7 days in the city of Johannesburg.
In the shorter term, later in 2011, Johannesburg will be hosting a variety of high-profile events – including the Tenpin Bowling World Championships to be held in November, while the 4th Annual Mr. Gay World Competition will take place in Johannesburg in 2012.
The Johannesburg Convention & Events Bureau (CEB) - a division of the Johannesburg Tourism Company - remains focused on aggressively promoting the city as a leading global destination for business tourism, as it is a key driver for economic growth and development.
One of Johannesburg’s major competitive advantages is its international recognition as the business and commercial capital of the African continent. Given its accessibility by air (55 international airlines fly in to Johannesburg), that 75% of corporate headquarters are based in the city, and being the only city in South Africa that boasts 4 of the venues, each capable of hosting more than 5,000 delegates – Johannesburg’s success as a tourism destination pivots on business.
